Built to Win Scorecard

Welcome to the Built to Win new business scorecard. I’m so glad you're here.

I created  this scorecard to help you quickly measure the health of business development at your agency. Each section represents an important building block for reliably and consistently winning new business from the right clients. In just 4 minutes, you’ll discover two things:


1. Where you are on track toward building a sustainable business development operation

2. What areas you need to focus on to attract ideal clients, pitch less, and win more.


When you are done, check your inbox for your results right away and be on the lookout for your next steps. 


Thank you for your time! I know you will get valuable insight from this simple tool.


Jody Sutter
The Sutter Company
New business strategies for small agencies